You could be at risk and not even know it. This happens fast with outdated approaches to strategy – what once worked well no longer fits today’s accelerated reality.

Rita and Ron take on the very concept of sustainable competitive advantage – once a necessary part of strategy, now increasingly obsolete and no longer a realistic goal for most firms.

How do companies evaluate, plan and manage highly uncertain growth opportunities? Most do it poorly and hence either forgo opportunities for high growth or spend too much effort on the “walking dead”. There are now tools available that allow for the rapid evaluation of opportunities and early selection of the potential winners. These tools, Discovery Driven Planning and Opportunity Engineering allow you to focus on high potential winners while assuring minimum cost of disappointment by eliminating projects not getting traction early prior to making large investments. We will discuss how the use of the planning tools to enable you to learn where to exploit uncertain high potential projects without increasing risk. Coupled with Marketbuster™ tools to discover new opportunities, they form a powerful combination of capabilities that allow companies to outperform the competition.