You could be at risk and not even know it. This happens fast with outdated approaches to strategy – what once worked well no longer fits today’s accelerated reality.

Rita Gunther McGrath takes on the very concept of sustainable competitive advantage – once a necessary part of strategy, now increasingly obsolete and no longer a realistic goal for most firms.

In this full day summit, Rita will teach specific frameworks for companies to manage transient competitive advantage quickly and profitably. She will also give you an assessment tool on what it means for your career.