“This model no only captures the shortcomings of traditional, static models, but lays out the tools that fuel leading performance. An entirely new perspective on how to think about strategy.”
Francisco D’Souza, CEO
Cognizant
“McGrath’ groundbreaking work is timely for today’s dynamic markets, where winning requires continuous reconfiguration.”
Nancy McKinstry, CEO and Chairman
Wolters Kluwer NV
“Keep your head up and stay alert, or a transient advantage might pass you by.”
Klaus Kleinfeld, Chairman and CEO
ALCOA
“Rita shows you how you can identify opportunities fast, execute against them at scale, and be unafraid to move on when the situation changes.”
William Green, Former Chairman
Accenture
“As a long time member of the Rita McGrath fan club, I was delighted to see this model. It acknowledges competitive realities and shows a clear path forward. Best way to deal with disruption!”
Clayton Christensen
Harvard Professor and Innovation Guru
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